In the 30-second teaser, the members started as if they were riding in a car together with an indifferent expression in the city covered with colorful lights of retro sensibility. Music video Ī music video teaser was released on August 12. 'We Ride' was released on August 14, 2020, through several music portals, including MelOn and Apple Music. On August 11, a group concept teaser was released. On August 7, individual concept photo teasers were released, starting with Eunji, followed by Yujeong on August 8, Yuna on August 9 and Minyoung on August 10. The image shows the group's 180 degrees change in image, showing a new image for the group which boasted brilliant visuals in a retro mood. It was also noted that it will be a digital single. A day later, Brave Entertainment revealed the title as 'We Ride', releasing the cover image. This will be the group's first release in almost three years. On August 5, 2020, it was announced that the group will comeback on August 14, releasing a poster using an analog TV style with the group's name and the release date.

The song was described as a retro mood city-pop genre dance song that empathizes with the silence between old lovers who faced boredom, within the lyrics. The song was written by Brave Brothers and Maboos, who also composed the song alongside JS and 2CHAMP.

Brave girls we ride